LinkedIn to launch autoplay mobile video ads

LinkedIn to launch autoplay mobile video ads

Linkedin is all set to roll out autoplay native video ads on mobile from the first half of 2018. Linkedin is currently working on testing video ad units as a closed beta program.

These ads will be displayed as standalone posts with a “Promoted” label as opposed to pre-roll or mid-roll ads. The ads will play automatically without sound as soon as it gets displayed while scrolling through. The beta testers are Microsoft Canada and Prudential Financial.

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The videos can be uploaded by advertisers through the campaign manager, company page or showcase page which can be promoted with Sponsored Content Campaign. The audience targeting option will be the same as for other Linkedin ads.

The new ad format will help the company boost its advertising revenue. Besides, the overall demand for video content is growing and there is a strong appetite for video content on LinkedIn. According to LinkedIn, video posts get shared 20 times more than image or text-based posts.

LinkedIn’s ad revenue was $175 million which is just 18% of total revenue in Q3 2016. Comparatively, LinkedIn’s recruitment business generated $623 million which is 65% of total revenue.

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