Alphabet, the Google’s parent company has announced third-quarter results. The company reported $27.8 billion in total revenues, up by 24%.
Advertising generated over $24 billion in quarterly revenue. Here’s a breakdown of revenue by segments-
1. Google Network- $4.3 billion
2. Google Properties- $19.7 billion
3. Google other revenue- $3.4 billion
and other bets revenue was $302 billion.
Traffic acquisition cost rose to $3.1 billion compared to $2.6 billion a year ago.
The growth in paid click was significant, however, Cost Per Click was down by 18 percent as compared to the previous year but was 1 percent higher than the previous quarter. Additionally, Alphabet now has 78,000 employees as compared to 70,000 last year.