In its new algorithm update, Facebook is starting to penalize fake videos or images with fake buttons that looked like a video. It is a part of ongoing efforts of Facebook to fight click bait posts and improve the integrity of information on its platform.
Off late, there have been many fake videos posted where the video won’t have anything except few images. Worse than this. a post would come in the news feed featuring a play button which imitated that of videos, but clicking on it would take you to an unwanted website.
“During the coming weeks we will begin demoting stories that feature fake video play buttons and static images disguised as videos in News Feed,” said Facebook engineers Baraa Hamodi, Zahir Bokhari and Yun Zhang.
This has been the most popular way to increase clicks on the website or video views. Even ESPN tried this approach where it posted an image which led people to ESPN’s website and watch the video. According to the blog post, the Facebook algorithm won’t delete the post or take action against the page. The fake video or image post will get far less reach while Facebook has said in the blog post that most pages won’t see a significant change in their distribution.
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