If you are an MSP or a telecom reseller and are looking for ways to drive traction for your MSP business, then as your B2B digital marketing experts, we strongly recommend that you create a strong presence on LinkedIn. For any professional business, large or small, LinkedIn accounts and a LinkedIn company page are no longer nice to have but a necessity.
With over 700 million registered members, LinkedIn is the largest professional social media organization. And with a 277% more effective visitor-to-lead conversion rate compared to Facebook & Twitter (as noted by HubSpot), LinkedIn has become a prominent hub for B2B networking.
LinkedIn’s popularity in the business world can be attributed to the professional culture surrounding LinkedIn. It encourages people to reduce posts and share mostly relevant & business-related topics, making LinkedIn a clutter-free social platform that is more comprehensible to business-oriented users.
It’s not just professional networking that makes LinkedIn a vital asset. LinkedIn is also an excellent source of information, breaking news from across the business world and insider knowledge delivered straight to your homepage. In our ICT world, where technology is continually evolving, the self-educational information you can get from LinkedIn is phenomenal. As an MSP, you can start leveraging your LinkedIn company page to create an image as a trusted partner by sharing thought-leadership and industry-specific content.
Another excellent way for IT consultants & MSPs to use LinkedIn is through peer-to-peer networking. When you are stuck on a challenging project, you can initiate meaningful discussions in groups and forums to get an expert opinion, problem resolution and great suggestions from the extended MSP community.
Lastly, LinkedIn is publicity, and through a company page, you can reach thousands of potential clients effortlessly. Your target audience can find you easily with a few clicks, and your reach extends to people beyond your network and across the globe. Adding a company LinkedIn page, which is very easy to make, can significantly boost the number of clicks you get.
But how can you do that? Listed below is step-by-step instruction with screenshots to help you create a LinkedIn page for your MSP company.
The process is straightforward, most of it being navigation. Assuming you already have a LinkedIn account, here are the seven simple steps to creating your LinkedIn company page.