Did you know that 70% of B2B IT Buyers tend to self-educate by researching a product or a service online for three to six months before they contact a brand?
What decision do they make about your company? Is it the one you want? The content and channels you use directly influence whether your target audience perceives your business and services as an investible brand. Useful content that can help through their early buying stages and assist them with self-education is crucial for today’s B2B customers, especially in the technology-driven world. Creating and distributing on-brand and relatable content that engages and educates potential consumers positively will make it more likely that they become customers.
At Xeo Marketing, we can help develop, strategic and high-value Demand Generation content and distribute it via various channels to drive customer engagement and capture qualified leads. And you only pay us for the leads we generate. Attract and retain your defined target audience at minimal risk.
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Xeo’s Methodology
Content Development
Our team works to curate the perfect promotional offerings and marketing content for your business, in order to drive and gain new leads. We design with the brand’s aesthetic, needs and target audience in mind and only make it live in the market after it’s been approved by you.
Content Syndication
We promote content in-market through different channels to generate qualified leads and potential consumers. These leads are targeted via email marketing, social media marketing and provide telephone verification.
Xeo Marketing follows strict GDPR and CASL compliance.
How are the leads priced?
The cost per lead depends on the parameters defined by you for the target audience and the number of qualifiers you need. Define the parameters for your target audience and find the cost of getting a qualified lead for your business.
Our Services Include
CONTENT DEVELOPMENT
HIGH-VALUE CONTENT DEVELOPMENT, BOTH GRAPHIC AND WRITTEN, WITH OPTIMIZED KEYWORD INTEGRATION.
LANDING PAGE OPTIMIZATION
CREATE A BETTER ONLINE PRESENCE WITH ON-PAGE OPTIMIZATION THROUGH KEYWORD OPTIMIZED CONTENT AND DESIGN RECOMMENDATIONS.
EMAIL MARKETING CAMPAIGN
ENGAGE WITH CLIENT-PROVIDED CASL APPROVED LIST OF EXISTING AND POTENTIAL CLIENTS VIA ATTENTION-GRABBING EMAIL CAMPAIGNS.
SOCIAL MEDIA MARKETING
CREATE A BETTER PRESENCE FOR YOUR BRAND ON SOCIAL MEDIA WITH INCREASED ENGAGEMENT ON VARIOUS SOCIAL MEDIA PLATFORMS.
The summer doesn’t make cold leads warmer. Xeo does.
We create powerful lead magnets and place them where your target audience is.
Schedule Your Free Consultation Session