Developing the strategies for a technology product or service catering to a B2B target audience is very different than regular B2B or B2C marketing. B2B technology marketing strategies must incorporate the educational aspect of the evolving technology sector for their target audience and must also be flexible and adaptive.
Spending money on a few different marketing options will only drain your resources and still not get you the results you seek. Strategic Marketing is a process of planning, developing and implementing tried and tested tactics that can help you get a competitive edge for your specific technology product or service catering to a particular niche.
As Canada’s leading B2B technology marketing company, we understand the challenges of B2B organizations in a fast-paced, technology-driven sector. We combine our collective expertise and in-house knowledge to provide you with a well-thought-out strategic plan that targets select areas to optimize your marketing budgets. Our proven five-step methodology produces results.
A Strategic Marketing Plan Includes
1. INDUSTRY AUDIT
Understand your company’s Strength-Weakness-Opportunities-Threats via an in-depth audit of current status, existing customer demographic, messaging and market positioning, against the industry
2. TARGET MARKET IDENTIFICATION
Establish target markets where your product and services will resonate the most. Find addressable sub-markets by size and profitability
3. COMPETITIVE ANALYSIS
Identify and utilize your competitive advantage by analyzing your major competitors, their products, sales and market strategy and customer’s buying behaviour
4. MESSAGING & VALUE PROPOSITION
Clearly articulate the value of your technology product and services to your target audience with a well-thought-out & clearly defined value-proposition and key messaging with proof-points to validate
5. MEDIA & COMMUNICATIONS STRATEGY
Recommendations on most viable communication vehicle. Complete 3-month media plan along with price for each channel and contemt type for each communication vehicle