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Resources to Help You Win in the AI Economy

Xeo is committed to helping you grow. Explore playbooks, guides, and insights designed for AI startups, MSPs, and telecom software providers. From AI readiness checklists to demand gen frameworks, our resources help you scale faster with AI-first marketing.

2027 AI & B2B Technology Events Calendar

Planning your 2027 event strategy? Explore our curated calendar of 21 AI and B2B technology events to find opportunities to showcase your solutions, connect with buyers, build partnerships and grow your business.

2027 AI Events Calendar by Xeo Marketing featuring global AI conferences, technology expos and industry events
2027 AI Event Playbook: Plan Smarter. Maximize ROI.

A free event planning guide for AI startups and B2B technology companies. Xeo Marketing’s 2027 AI Event Playbook helps you select the right events, evaluate participation options, forecast costs and turn event investments into measurable business outcomes.

2027 AI Event Playbook by Xeo Marketing for AI and B2B technology teams
AEO Strategy Starter Kit for AI Startups

This starter kit provides a practical framework for building an AEO strategy from the ground up. Use it to define your goals, map real buyer prompts, establish your current AI visibility, identify content and authority gaps, and prioritize the actions that matter most.

Cover of Xeo’s AEO Strategy Starter Kit for AI Startups.
AI Startup Funding Playbook

Stop chasing VCs who ghost you. This playbook shows AI founders how to access $4+ billion in government grants, tax credits, and strategic capital across Canada and the U.S.—plus the investor readiness checklist that makes you fundable.

30-Day Social Media Content Calendar For MSPs

Do you have trouble deciding what you should post on social media every day? We have built an easy-to-use, 30-day content calendar for MSPs. Download the calendar and start posting engaging content every day.

Content Calendar for MSPs - Preview
6 CASL-Compliant Ways to Grow Your Email List

Download the eBook learn 6 different ways to sustainably build your email marketing audience while staying compliant to the Canadian Anti-Spam Law (CASL).

Case Study Template For MSPs

The template discusses how to pick a client that is worth featuring in a case study and lists down all the points you should cover in the 5 main sections: Customer, Challenge, Solution, Outcome and About Your MSPs.

10 Best Email Subject Lines For MSPs

MSPs have access to several factors that can contribute to a good subject line. Download this guide to see the best 10 email subject lines that will compel your B2B audience to open and read the email without delay.

Virtual Event Planning Checklist

Are you planning on making your first Virtual event the talk of the town? We make it easy for you with this FREE Virtual event checklist which is all that you need to perfect your event. From launching, getting event registrations, till the lovely good-bye’s and after!

Powerful Tips to Make Your Virtual Event Successful

In this new normal where companies are moving their events online, doing a virtual event for the first time can be overwhelming. Download these powerful tips that can help you make your virtual event a guaranteed success.

Email Templates for Virtual Event Management

Email Marketing is an effective way to promote your virtual events, drive sponsorship & attendance. Xeo Marketing has prepared ready-to-use email templates for sponsorship invite, sponsorship follow-up, pre-event registration invite, registrant engagement, sponsor/speaker engagement and post-event email!

Keynote Presentation: How To Leverage Social Media To Drive Growth

Technology-marketing expert, Monali Supramanyam walks you through some quick tips on how to leverage online and social media to drive growth for your business, cost-effectively.

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Top LinkedIn Groups for Canadian IT & Telecom Channel partners

Function and location-specific social media groups are a great way to get visibility within the right target audience. We have compiled a complete list of LinkedIn groups that we recommend for the Canadian IT & Telecom Channel partners here.

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Top Tech Conference 2020 For Canadian Channel Partners

Industry events provide an excellent opportunity to connect with and engage your target audience. They are also a great platform to learn about industry trends, meet industry influencers, understand competition & peer- networking.  Check out the top Canadian IT & Telecom events for 2020.

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Top Facebook Groups for Canadian IT & Telecom Channel partners

Function and location-specific social media groups are a great way to get visibility within the right target audience. We have compiled a complete list of Facebook groups that are relevant to the Canadian IT & Telecom Channel partners here.

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Resources To Help You

AI event checklist illustration showing planning, preparation and event performance measurement
AI Startup

Getting the Most from an AI Event: Your Before, During and After Checklist

Use this AI event checklist to plan before, engage effectively during and follow up after…
AI buyer discovery and in-person events illustrated through AI-powered search and a technology conference
AI Startup

When AI Filters Buyer Discovery, Where Do In-Person Events Fit in Your Marketing Mix?

Explore how in-person events fit into an AI-driven buyer journey, helping B2B tech companies turn…
AI event ROI banner featuring a digital globe, AI robot and event performance analytics
AI Startup

How to Measure AI Event ROI Beyond Leads—Without Inflating the Return

Learn how to measure AI event ROI beyond leads using qualified meetings, pipeline, attributable revenue…

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