Free tool · AI startups & B2B tech
Free Event ROI Calculator
Xeo Marketing's free Event ROI Calculator helps AI startups and B2B technology companies estimate conference and exhibition costs, forecast potential sales opportunities and measure realized returns from event participation.
Illustrative values pre-filled. Replace them with your own assumptions. Everything is calculated in your browser. Nothing you enter is sent anywhere unless you request the PDF report.
Event investment
Everything it will cost to show up, including your team's time.
Forecast commercial outcomes
Your realistic assumptions for what the event can generate.
Actual event investment
What the event really cost.
Budget comparison
Your pre-event estimate, used to calculate budget variance.
Actual commercial outcomes
Results you can reasonably attribute to this event.
Free PDF report
Get your event ROI report as a PDF
A clean summary of your assumptions and results, ready to share with your leadership team or CFO. It covers your current Forecast ROI calculation.
Planning your 2027 event calendar?
Talk to Xeo about turning event spend into pipeline, or explore our 2027 event planning resources. The calculator stays free, with no form required to use it.
How the calculator works
- Total event investment = passes + travel + accommodation + booth/sponsorship + creative & production + other expenses + staff time cost.
- Staff time cost = staff attending × event days × staff cost per day.
- Forecast opportunities = qualified meetings × meeting-to-opportunity conversion.
- Potential pipeline = forecast opportunities × average opportunity value.
- Scenario expected revenue = potential pipeline × expected close rate.
- Realized revenue ROI = (attributable realized revenue − total investment) ÷ total investment × 100.
- Cost per qualified meeting = total investment ÷ qualified meetings.
- Budget variance = actual event investment − estimated investment.
Where a result would require dividing by zero, the calculator shows “—” instead of an invalid figure.