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Search Engine and Answer Engine Optimization & Paid Media Specialist

Location: Remote

About Xeo Marketing

Xeo Marketing is growing, and we’re looking for someone who loves hands-on execution at the intersection of AI, web optimization, and performance marketing.

This role is execution-focused and ideal for someone who enjoys implementing real changes on websites and strengthening digital credibility through trusted directories, citations, and authority signals.

Key Responsibilities

  • Using data (GA4, GTM, A/B testing) to improve conversion rates and lead quality
  • Implementing real changes on websites (WordPress, content, landing pages, schema)
  • Improving visibility across Search Engines + Answer Engines (AEO)
  • Building trust & authority through directories, citations, and listings
  • Running and optimizing Google Ads campaigns (Search, PMax, Display, YouTube)
  • Implement and maintain Schema JSON-LD markup across websites (Organization, FAQ, Article, Product, Breadcrumb, etc.)

You’ll work closely with our internal marketing team and collaborate across content, social, and product teams to turn strategy into measurable outcomes.

Core Skills

  • Website optimization & CMS experience (WordPress preferred)
  • SEO fundamentals + interest in AEO/AI visibility
  • Google Ads & performance marketing experience
  • Trust & authority link building/citation management
  • Strong execution mindset — you like shipping, testing, and improving

Experience

  • 2+ years of experience in digital marketing, web optimization, SEO, or content operations.
  • Proven experience planning, executing, and optimizing paid search campaigns across Google Ads, including Search, Performance Max (PMax), Display, and YouTube.
  • Demonstrated ability to increase conversion rates and lead quality, with experience driving 30%+ improvements through campaign optimization and testing.
  • Strong understanding of full-funnel digital advertising strategies, from awareness and demand generation to SQL and conversion optimization.
  • Experience conducting keyword research, audience segmentation, and ad copy testing to improve relevance, CTR, and engagement.
  • Proven experience implementing updates on live websites and coordinating ongoing maintenance.
  • Experience managing or supporting directory listings, citations, or backlink-building efforts.

Technical & Platform Experience

  • Working knowledge of WordPress or similar CMS platforms.
  • Basic familiarity with HTML/CSS (PHP knowledge is a plus).
  • Experience using SEO and analytics tools (e.g., Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar).
  • Comfort using AI tools such as ChatGPT or Claude to assist with content, metadata, and optimization workflows.

Education & Certifications (Nice to Have)

  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
  • Relevant certifications such as:
    • Google Analytics (GA4) Certification
    • Google SEO/Digital Marketing Certificates
    • HubSpot Content Marketing or SEO Certification
    • SEMrush or Ahrefs SEO Certification
    • Schema Markup/Technical SEO Certifications
    • Meta Ads Certification (nice to have)

Why Xeo

  • AI-first marketing consultancy building for the next era of visibility
  • Hands-on role with real ownership and impact
  • Clear growth path as our full-time core team expands
  • Fully remote, collaborative, and future-focused

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