In addition to SEO and Social Media Marketing, Email marketing delivers results at low cost than other marketing channels. However, over the years, email marketing has become repetitive and predictable with users skipping the email marketing mailers or deleting it without reading.
We list 6 ideas to increase the visual effect of your next email campaign and get more traffic and conversions to your website.
1. Include names of your subscribers in the mail.
Numerous research revealed that the more personalized your email is, the better it will convert. In the world of personalized targeting, there is no reason not to include names of your subscribers in the emails. Using the name in subject lines and content helps increase click through rate and open rates as subscribers assume it has come from a reliable source where they had willingly signed up for an email newsletter.
2. Abandoned carts
Abandoned cart emails are very effective in increasing lost sales. Visitors leave the website after adding products to cart due to various reasons which imply, they have already decided to buy those products. Reiterating the products and offering an incentive like free shipping, discount, or a free trial in the case of a service will help you win back customers.
3. Create video content
Video content increases engagement as it increases user interest. Create good video content which provides value to your subscribers and your traffic increase!
4. Include GIF
GIF’s enhance the visual appeal of your email and captures user’s attention. Alternatively, GIF’s can be strategically placed to capture attention to a particular section of your email like a discount.
5. Transactional Emails
Transactional emails aren’t very exciting but help establish a tone and relationship with the customers. Emails like billing, service updates, order status alerts help establish a brand image and increases interaction on future marketing campaigns from the brand. If your transactional emails do not stand in line with your brand recognition, reevaluate them and improve the user experience.
6. Create habits
Convert your one-time users to regular customers by creating a habit around your products and offerings. Companies have effectively adopted this strategy by informing them what type of content to expect and when. Drive awareness about your offerings on a regular basis through email marketing campaigns and convert your users to regular customers!
